Jennifer Garside

Global Head of Sector & Product Marketing, YouGov

About this Speaker

With a background in digital content strategy, Jen joined YouGov in 2020 to build out its first ever Global Product Marketing function, working to develop a host of collateral, case studies and enablement regimes across a suite of over 50 products, orchestrating a company-wide rebrand to refine the wider company positioning and proposition across all websites, business acquisitions and a newly launched Platform.

Directing a range of digital product marketing from self-serve survey builders to SAAS subscriptions and bespoke custom projects, and working cross-functionally to roll out a new operating rhythm for global teams.

Fun fact - Jen used to work for HarperCollins publishers and did some work to help out Collins dictionaries – which means that there are a number of videos of her on YouTube teaching people to pronounce words!

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Debate - Where should product marketing really sit?

Susan Galberaith Jennifer Garside