Product Marketing Leader, ex-Aircall
About this Speaker
Alitsia is an M-shaped profile leader with 10 years of experience in product marketing roles in global tech companies. During 5 years at BlaBlaCar, she acted as both international growth manager and marketing strategist. She has a strong background in digital marketing, expansion and GTM Strategy.
Alitsia possesses a deep understanding of metrics, such as CAC, CTR, CR, DAU/MAU, ARPU, LTV, ROI, GMV, MRR, ARR and others. Being a data-driven decision-maker, Alitsia has excellent communication and organizational, analytical and creative skills.
Having lived and worked in 5 countries, Alitsia feels at ease working in multinational/foreign environments or businesses regardless of their geography. Wellbeing, entertainment, marketplaces, HR are among her biggest passions.